Lead, connect, and strengthen the Queen’s alumni community
ROLE OVERVIEW
The Communications and Marketing Lead helps bring the Alumni Branch to life by promoting events, sharing alumni stories, and ensuring branch communications are engaging, timely, and aligned with Queen’s brand standards. This role plays a key part in helping alumni discover, participate in, and feel connected to branch activities.
This role is accountable for implementing and executing branch communications and promotion within Advancement-led brand and communications frameworks, with staff providing guidance, tools, and approvals. Working closely with the President, Area Leads and Queen’s Strategic Engagement team, the Lead ensures communication is welcoming, consistent, and aligned with Queen’s values.
KEY RESPONSIBILITIES
- Communications Strategy: Develop and share engaging, timely content that keeps alumni informed, connected, and aware of upcoming opportunities.
- Social Media Management: Maintain and grow the branch’s social media presence, ensuring messaging reflects Queen’s brand.
- Event Promotion: Collaborate with Presidents and Area Leads to promote branch events, volunteer opportunities, and alumni stories.
- Brand Alignment: Ensure all collateral, announcements, and materials maintain alignment with Queen’s Advancement guidelines.
- Storytelling & Visibility: Highlight alumni achievements, post-event recaps, and branch impact moments to foster community pride.
SKILLS & ATTRIBUTES
- Strong written communication and storytelling skills
- Comfort with social media platforms and basic content creation
- Organized and responsive to timelines
- Creative thinker with an eye for inclusive, engaging messaging
KEY PARTNERS
- Co-President(s): Align messaging priorities and ensure communications reflect branch goals and leadership direction.
- Alumni Engagement Officer (Staff Partner): Receive brand guidance, approvals, and access to institutional channels and tools.
- Volunteer and Operations Lead: Coordinate timing of communications around meetings, onboarding, and volunteer updates.
- All Area Leads: Partner on event promotion, storytelling, and post-event impact content.
TIME COMMITMENT
Approximately 4–6 hours per month, with the potential for increased time during key event periods.
The Communications and Marketing Lead is appointed for a two-year term which may be renewed by the Branch and Alumni Strategy team.
SUCCESS INDICATORS & METRICS
- Consistent presence across branch communication channels
- Increased engagement on social media and event promotions
- Timely, clear promotion of branch programming
- Positive feedback on communication clarity and tone
BENEFITS OF THE ROLE
- Build digital communications and brand leadership skills
- Strengthen professional networks within the Queen’s community
- Contribute creatively to storytelling and alumni engagement
- Play a central role in shaping the branch’s public presence
This position is open in the Calgary and London, UK, branches.
