Queen's 2015 Nobel Prize in PhysicsAt the 2025 Ontario Tourism Summit Awards Gala on Wednesday, October 29th, in Ottawa, Tourism Kingston came home with an excellence award for the 2024 Total Eclipse project.
Prof. Knobel, the Physics Department Head at the time, has this message to share:
Tourism Kingston won the "Marketing Partnership" award from the Ontario Tourism Awards of Excellence this week for the partnership for the Total Solar Eclipse in 2024. A lot of that partnership was work from faculty, staff, and students from Queen’s. Well done everyone!
Excerpt from
Working together, we showcased Kingston as the ideal destination in the path of totality. Partners across the city presented special themed programming; hotels provided a warm welcome; souvenir merch and city pageantry was created; special viewing locations were staged; and students from ¾ÅÐãÖ±²¥ served as eclipse ambassadors.
The campaign generated:
490 M impressions
258K link clicks
556 proactive earned media stories
74,428 visitors
20% increase in hotel occupancy
$25.8 M economic impact