For ¾ÅÐãÖ±²¥ digital properties
These rules apply to:
- websites that are hosted on the queensu.ca domain
- official institutional websites hosted on another domain
Requirements
- Use the horizontal version of the Queen’s logo.
-
The horizontal Queen’s logo must appear in the top left corner of the header area, as the first visible element on the page, of every ¾ÅÐãÖ±²¥ website.
-
The horizontal Queen’s logo must appear in the footer area of every ¾ÅÐãÖ±²¥ website.
-
The logo must link to Queen’s homepage URL: . The link must open, by default, in the same window (i.e. do not use the HTML target attribute to open the link in a new browser window or tab).
-
The horizontal logo should be no smaller than 130 pixels wide.
-
Ensure the required clear space around the logo is maintained.
-
No other logos or lockups should appear in the website header, menu, or footer areas (apart from social media icons and functional icons — e.g. an arrow, a printer icon, a search icon — which are allowed).
![[¾ÅÐãÖ±²¥ horizontal full colour logo]](/brand-central/sites/bcwww/files/uploaded_images/logos/Queens-viguide-logos-fullcolourreverse-1200x589-2x_0.jpg)
Recommendations
Use the full colour reverse logo with ¾ÅÐãÖ±²¥ Blue as the background colour.
Full colour or single colour logo options may be used when the ¾ÅÐãÖ±²¥ Blue background cannot be employed, such as when branding vendor tools or third-party applications where design options are constrained. In these cases, the full colour logo may be placed on white background.
Notes for developers
Logo position: With respect to "…in the top left of the header area as the first visible element on the page" — this refers to the top left of the grid system for the viewport.
Utility bar code: Developers of custom websites (i.e. those not built with the enterprise WebPublish content management system), are encouraged to include the horizontal ¾ÅÐãÖ±²¥ logo in the site head using our utility bar options, which also includes emergency alert functionality.
¾ÅÐãÖ±²¥ logo on external websites
These rules apply to external websites that use our logo to indicate ¾ÅÐãÖ±²¥ as a sponsor or partner.
Recommendations
-
Against light backgrounds, the horizontal full colour logo is the preferred version.
-
Against dark backgrounds, the horizontal full colour reverse is the preferred version.
-
A one-colour logo (black or white) and vertical version may be used if the situation requires (e.g. when all other partner logos are in black or white for consistency).
-
If used in combination with other external logos, the Queen’s logo should be of equal size and proportion, but at a minimum of 130 pixels wide for a horizontal logo and 100 pixels wide for a vertical logo.
-
Proper clear space must be maintained around the Queen’s logo and other partner logos.
![[¾ÅÐãÖ±²¥ horizontal full colour logo]](/brand-central/sites/bcwww/files/uploaded_images/logos/Queens-viguide-logos-1200x589-horizontal-2x_1.jpg)
![[¾ÅÐãÖ±²¥ horizontal one colour logo]](/brand-central/sites/bcwww/files/uploaded_images/logos/Queens-viguide-logos-black-1200x589-2x.jpg)
![[¾ÅÐãÖ±²¥ vertical logo]](/brand-central/sites/bcwww/files/uploaded_images/logos/Queens-viguide-logos-vertical-1200x589-2x_0.jpg)
Use of logo lockups
As described on the Brand Central website, logo lockups are not meant to be used on ¾ÅÐãÖ±²¥ digital platforms (neither web nor social).
However, on an website external to ¾ÅÐãÖ±²¥, lockups may be used to demonstrate a partnership, collaboration, or sponsorship with a specific area (faculty/department/unit) of ¾ÅÐãÖ±²¥.
Additionally, within ¾ÅÐãÖ±²¥ web pages, where multiple internal and external partnerships or sponsorships are being recognized in the same space, a logo lockup may be used to indicate a specific ¾ÅÐãÖ±²¥ area as a partner or sponsor.
Questions?
Find general information about ¾ÅÐãÖ±²¥ visual identity and logo downloads on ¾ÅÐãÖ±²¥ Brand Central.
Exceptions to the above requirements may apply only to official sub-brands of the university, upon request.
Contact the Marketing and Brand team